Marketing Toolkit

Marketing Toolkit

Market Your Business with the Chamber

Member Sponsored E-blasts
Member Sponsored E-blasts promotion and/or advertising sent out by the Chamber on behalf of our members. There are fees associated with Member Sponsored E-blasts. They are sent out Monday through Friday at 4 pm. Please refer to the policy for more information. Chamber contact for reserving Member Sponsored E-blasts is Kathy Caves, kcaves@lakehouston.org.

Chamber Newsroom 
The Newsroom is a collection of press releases from the Chamber and our Members. It is used as a resource by the community and local media outlets. Member press releases from the Chamber Newsroom are shared in the Weekly Update E-Newsletter and on the Chamber Twitter feed.
EASY TO SHARE
1. Log in at ChamberLogin.com
2. Click the “Share” tab then click “Create” next to News Release
3. Fill out the form, Save and Submit your News Release
FIVE TIPS FOR SUCCESS
1. Basic press releases have an engaging lead paragraph and tell the basic, who, what, where, why and when of your news, event or program.
2. Add a boilerplate about your company. Essentially, this is the About Us section of your press release. It should provide a high-level overview of your company and what you do. You may already have something like this on your website.
3. Our system does not allow members to post graphics or photos in the Newsroom. If you’d like to add a graphic, submit your press release for approval then email the graphic to cmerritt@lakehouston.org and we’ll add it. Make sure to include a caption for your photos!
4. We use Arial 12 point font for the Newsroom, so don’t spend too much time formatting
5. Our system does not recognize special characters in release titles so avoid them if possible.

Events 
The Events Calendar on the Chamber website is a great resource. All the Chamber’s programs and events are posted here, and that’s how you get information and RSVP. We invite our members to post their events to the calendar, and even encourage the surrounding community to participate.
EASY TO SHARE
1. Log in at ChamberLogin.com
2. Click the “Share” tab then click “Create” next to Events
3. Fill out the form, Save and Submit your Event
TIPS FOR SUCCESS
1. Choose an engaging event title. Example, “Keep It Cool Back to School Supply Drive”
2. Check your spelling and punctuation
3. Clean, simple to read formatting is best. Win them over with cleaver event marketing, not bright colors and too much bolding
4. Visibility – make sure you Check “Display on Public Events Calendar” and “Display on Members Only Calendar”
5. Event Categories – this is a very important step that is often overlooked! People usually narrow down an event search by category. Check all the boxes that fit your event for the best chance of being found!

Hot Jobs
Hiring? Use the Chamber’s Hot Jobs feature to share your posting. This is a fantastic way to find Lake Houston Area talent!
1. Log in at ChamberLogin.com
2. Click the “Share” tab then click “Create” next to Hot Jobs
3. Fill out the form, Save and Submit your Job

Hot Deals 
Use the Chamber’s Hot Deals feature to share special offers and deals with Members. There has to be a legitimate offer to qualify for a Hot Deal.
1. Log in at ChamberLogin.com
2. Click the “Share” tab then click “Create” next to Hot Deals
3. Fill out the form, Save and Submit your Deal